How to Avoid the BIGGEST Mistake Sellers Make
When it comes to selling your home, price is one of the most important decisions you will make. Get it right and you create interest, viewings and competition. Get it wrong and your property risks sitting on the market, losing momentum and ultimately selling for less than it should.
It is tempting to think that the higher you list, the more you will achieve. In reality, overpricing is one of the fastest ways to damage a sale. Buyers compare your home to others in the same range, and if it looks overpriced they simply move on. The property then lingers, and any later price reduction looks like a red flag.
The best pricing strategies all have a few things in common:
Position your home where the buyers are looking
Most portals work on a price banding system, meaning buyers search within those bands. Setting your asking price inside the right band ensures your property is seen by the maximum number of people.
Create competition
The strongest prices come when more than one buyer wants your home. Pricing appropriately at launch attracts interest quickly and often sparks bidding, which drives the final figure up.
Use market evidence
Pricing should always be backed by local sales data and an understanding of current demand. This is how we make sure the price is not only attractive to buyers but also achievable when the surveyor comes to check value for the mortgage lender.
Keep momentum in mind
The first few weeks on the market are critical. This is when your listing is freshest and buyer attention is at its peak. A strong pricing strategy takes advantage of this window rather than wasting it.
At Harris + Wood, we approach pricing with precision. We combine local sales evidence, buyer demand from our live database, and our experience of how to create competitive tension in the market. This approach consistently helps our clients secure not just a sale, but the very best price the market will deliver.
The takeaway
Pricing is not about guessing, starting high and crossing your fingers. It is about strategy, timing and market insight. The right figure at launch can be the difference between weeks of frustration and a result you are delighted with. At Harris + Wood, we will guide you through the best pricing strategy for your home. Whether you are already in touch with us or you are simply researching your options, we would be happy to show you how we do it.